About Us
About us
The images we see
shape who we believe
we can become.
All In Images is building the world's most inclusive, ethically sourced image library so that the next generation grows up seeing themselves as leaders, changemakers, and innovators.
Our vision
"We are all seen. No limits. All potential."
Images of people tell us stories about who we are, who leads, who creates, who cares, and who belongs. Right now that story is incomplete. Visual data shapes how AI learns who we are, and we are on a mission to redress the imbalance in visual data that tells us, and AI, who we can and cannot be. Every image in our library is a small act of correction. Together they add up to something bigger.
The problem
The visual representation
gap is real.
Stock imagery has long defaulted to a narrow version of leadership, expertise and ambition. Generic, posed, and homogeneous. It tells a story about who belongs in the boardroom, the lab, and the classroom that simply is not true. And as AI systems train on this same flawed visual data, the bias compounds. We built All In Images to change that, with authentic photography, rigorous EDI tagging, and a library built for the world as it actually is and the future we want to see.
800+
Authentic workplace images and growing
100%
Fully consented, model-released imagery
6
Specialist sectors covered at launch
0
Images published without individual consent
Our commitment
Human-verified imagery
Every image passes a human DEI taxonomy review before it enters the library. Accurate, evidenceable, and audit ready. Not just tagged by algorithm.
Ethically sourced and consented
Full model release, global commercial licence, and individual consent on every single image. No image is ever published without the explicit agreement of the person in it and of the photographer who took it.
Built for responsible AI
A licensable, accurately tagged training dataset. The clean, diverse, consented data that responsible AI actually requires. Because biased training data produces biased output.
The team
Deirdre Cijffers
Founder & CEO
Deirdre has spent 30 years at the intersection of education, publishing, and digital transformation. Building products and platforms that change how people learn and see the world. Her work at the British Council and Cambridge University Press gave her an acute understanding of how imagery shapes aspiration. All In Images is the project she's been building towards.
Nandita Patkar
Co-Founder & CCO
Nandita brings deep experience in brand, marketing, and EdTech, having built audiences and communities across global organisations in education, finance, and media. She understands exactly how visual identity shapes trust and what it costs when the imagery does not reflect the audience.
Ready to see the library?
Browse our growing library of authentic, EDI-verified images or get in touch to talk about what we can build together.